Acorda is a biotech company that specializes in treating multiple sclerosis and spinal cord injuries. This kiosk was designed to promote their yearly "I Walk Because..." walkathon at events and trade shows. The walkathon/fundraiser is held across the US and tells the stories of dozens of people whose lives have been improved by Acorda's treatments.
Situation
Over a period of years donations and attendance were decreasing and Acorda knew they were missing opportunities to market the event. In that time videos, pictures, and interviews were collected of hundreds of participants. Their stories about the health challenges they faced were powerful and moving but there was no clear vehicle with which to share them. Telling them in an interesting and compelling way was key to generating the interest that had been lacking.
Challenge
I entered the project long after the UX had been designed and getting up to speed was difficult. Event assets and style guides from Saatchi and Saatchi, the agency of record, were slow to come and built for print. Without knowing the hex or RGB values color shifts were unavoidable and later found to be quite noticeable. Compounding this, the kiosk was built in Flash using three dimensional plugins that made for temperamental prototyping. And, with only one animator, planned animations and other UI refinements had to be scrapped.
Wireframes for the data collection and the video interface.
Result
The kiosk was delivered on time and functioned flawlessly. Despite the inability to do user testing the three dimensional interaction delighted users. After several events over the course of a year it garnered over 1,500 event signups and had an average engagement of 3.5 minutes.
The introduction screen showed a video of various event pictures in bubble boxes. The viewer moves through them as if they were flying in a plane.
The main navigation that led to the various event locations. The map would could be rotated on an XYZ axis and displayed twelve events which were designated by an icon.
The main interface where users could flip through the various pictures, videos, and stories.